Search Engine Optimisation

Search Engine Optimisation

As the name implies, search engine optimisation (SEO) is the science of optimising websites for search engines like Bing and Google. Considering that 93% of all online experience starts with a search query and the first five results of searches garner two-thirds of all clicks, the success of any online enterprise is critically dependent on its ability to rank well in search results. It would not be an exaggeration to say that search engine optimisation is the lifeblood every business, product or brand with an online presence.

Google, the undisputed leader in the search engine market with an 80.47% and 94.87% share of the desktop and mobile/tablet markets respectively, uses its proprietary Hummingbird algorithm and a machine-learning AI system called RankBrain to sort through over 200 ‘signals’, with up to 50 variations each, to rank websites.

Some of the popular signals include:

At Digitalmaidstone.co.uk, we’ve spent years studying and mastering all these signals so our clients can reap the benefits. We’ll formulate cohesive strategies that take into account the best accepted industry practices that will propel sites to the top of search rankings. We also offer options for in-house training to ensure companies will be able to maintain the standards and guidelines outlined by us.